https://patrickloftuswriting.com/work daily 1.0 2023-03-26 https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1619815365264-KTQI7VAYYXYWQNVZCY8P/Screen+Shot+2021-04-30+at+4.36.39+PM.png Work I built this page on our website to promote panels that various Program teams at JFF submitted to SXSW EDU 2021. Panel submissions are vetted by both representatives of SXSW and a public vote. So, we promoted this in marketing emails across our social channels leading up to and during the open voting period to boost our chances of having a presence at SXSW. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1575391738684-DYBW9C449IUDGMXYT8CU/facebook-autocaptions-1.jpg Work I wrote this “lighter-side” post to humorously connect our brand with Bostonians (3Play is located in Boston). However, the post could apply to any commuter in any city. The idea was to promote 3Play’s main product: closed captions for online video. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/7ba3ba28-6646-4cee-9d16-a9e82012ed25/climate+corps.jpg Work - Make it stand out Before joining the growing movement to cancel all student loan debt, I wrote about an idea I had for a federal debt relief program that paid a living wage and offered a pathway out of student debt for those who worked in “green collar” jobs. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1579883098460-1UE5UNHO0GNUL6OI8SDB/Screen%2BShot%2B2020-01-24%2Bat%2B11.05.58%2BAM.jpg Work I wrote this survey-based report on trends in the captioning industry. Using data from 1419 respondents collected from our TypeForm survey, I cleaned up the data in MS Excel, used Canva to create the graphs, and wrote then published the report in MS Word. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1575389425936-HDFZYSUIADYN0LY1GXVY/living+cube.jpeg Work I wrote two one-page stories about fictional characters interacting with Living Cube Furniture’s products. The idea was to entertain readers and promote our coolest features in a digestible, micro-fiction format that would be perfect for a catalog, magazine advertisement, or sharing on social media. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1576692176543-SJEAOH693E6B3PYZEI1P/Screen%2BShot%2B2019-04-21%2Bat%2B11.37.28%2BPM.jpg Work Sometimes less is more. I started my own publication on Medium.com called Small. It’s like Medium… but smaller. It’s a place for super-short works of fiction, non-fiction, creative writing, and whatever else people want to write (as long as it’s short). https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1582314861827-7LD4JMTQCLXAWWRKTJ7R/Screen%2BShot%2B2020-02-21%2Bat%2B1.24.48%2BPM.jpg Work An idea for a 6-second YouTube advertisement featuring a service industry worker enjoying a Clif Bar on their break. It’s not just for hikers! https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1575398144736-Y15TVV694BMIXN371SJL/invisible-disabilties.jpg Work In this article, I advocate for “universal design,” or design practices that work for everyone, including people with sensory disabilities like hearing and vision loss. Digital spaces like apps and websites are replacing physical spaces like malls and movie theaters. So, it is imperative that we consider the needs of any user groups in the initial design processes of these emerging technologies. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1579285491089-KOPNEDAIQOQYK6GG8DQ5/the%2Bbeach.jpg Work A short story set in a dystopian near-future marked by climate change and pollution. The characters—a father and his young daughter—discuss the ethical and emotional hurdles of deciding whether to have children on a dying planet. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/7ba108e8-3356-4c6b-8d1f-6128c1074097/sunrise+movement.jpg Work - Make it stand out I wrote this Medium post, “Green New Deal, Or Bust,” in January 2019, right after Congresswoman Alexandria Ocasio-Cortez and members of the Sunrise Movement staged their protest in House Speaker Nancy Pelosi’s office. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1575390569684-PCGNW9FMTPBOPW4DFI0N/matt-maxey.jpg Work I interviewed Matt Maxey, founder of Deafinitely Dope, a sign-language interpreter service for music festivals and artists like Chance the Rapper. I edited the interview text, designed the graphics and published this page for Faces Behind the Screen, a marketing campaign and disability awareness project I managed while a marketing content specialist at 3Play Media. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/211051ff-6e58-4eb2-82d6-9fd4df760fa5/IRA+Medium+story+cover.jpg Work - Make it stand out Using research I’ve encountered in my master’s courses on degrowth and ecological economics, I argue that keeping global heating beneath the 1.5 C Paris Agreement target requires the U.S. to pursue a green building retrofit program, a climate job guarantee, reduced work hours, and household debt cancellation. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/52f560c0-b334-4832-8388-9d9779274684/keith-luke-TAm2z1TOges-unsplash+%281%29.jpg Work - Make it stand out In my one of my classes for my master’s degree, we were asked to write what the housing sector in our community would look like in a “degrowth” transition. Degrowth is a term used to describe what our economy would look like if it directly prioritized achieving human needs within planetary limits, instead of prioritizing growth to meet those needs indirectly. I published my response on Medium.com and it was republished on Reslience.org. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/f3dbc589-bd0d-4ee3-ae7d-1feb6ff9c0fb/Screen+Shot+2023-03-26+at+2.45.05+PM.png Work I asked the staff at JFF to send me their favorite Women’s History Month quotes and incorporated their submissions into our month-long social media campaign to mark the occasion. This quote from Audre Lorde is one example. I wrote the copy and design specs for the social post, and worked with editorial, design, and program staff to bring it to life. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1619826597413-I26YX3QCI4FMU4FJQHSY/Screen+Shot+2021-04-30+at+7.22.33+PM.png Work This post I wrote made it to “the top 1% engagement” on LinkedIn. One of our Vice Presidents accepted a job as Deputy Secretary at the U.S. Department of Education and this was the announcement post. https://images.squarespace-cdn.com/content/v1/5c7ebe51815512b1df1ef52d/1575395873233-VGBUEOCK9ITAV2VL124D/3play-a11y-social-media.jpg Work In this post, I explain how basic web accessibility features like alt text and video captions can both help people with disabilities enjoy your content and boost your social media strategy by improving SEO of images and engagement of video.